Today we received a great piece in the business section – http://www.nzherald.co.nz/business/news/article.cfm?c_id=3&objectid=10881297 – to announce that we have finally secured some seed investment into the company. The article was Editor’s Pick for a few hours and resulted in almost a hundred sign-ups!
We are very proud to have received this mention from such a significant organisation (Netexplo sits under the UNESCO banner). ‘Every year the Netexplo global observatory of digital innovations identifies the latest and most promising projects and experiments on every continent through its international network of more than 200 spotters. This initial material, comprised of several hundred projects, companies and technologies, is then analyzed in greater depth. A college of international experts next selects the 100 most interesting cases, forming the annual Netexplo 100. From new uses of the Web to groundbreaking technologies from research labs, as well as associations, NGOs or businesses that are transforming markets, every aspect of the ongoing digital revolution is covered. That’s why research that is still at the lab stage but has positive potential impact on lifestyles or an application that is already available can generate the same interest. Similarly, the Netexplo 100 lists futuristic applications on the verge of science-fiction alongside original, low-tech innovations using widely available technologies that deliver a socially useful function to a given audience." – http://en.www.netexplo.org/palmares
Kiwi fundraising initiative ‘Donate Your Desktop’ has raised over $4000 for their partner charities since launching last year and now eight new charities have jumped on board.
The unique fundraising project already has over 3800 users who wake up to a stylish branded wallpaper on their computer every day, knowing that 75 per cent of the advertising revenue is going straight to their chosen charity.
Donate Your Desktop users can now choose to support local charities Auckland City Mission, Coastguard NZ, Duffy Books in Homes, Make-A-Wish Foundation, Arthritis NZ, Diabetes NZ, Foundation for Youth Development and Amnesty International without giving a cent of their own money.
Director David Hillier believes the new set of charities will broaden the appeal of Donate Your Desktop and attract new users this year. “The addition of these charities means that users have more choice to support a cause for which they feel strongly.”
In October, the Donate Your Desktop made its first donation to its initial partner charities, NZ Breast Cancer, Oxfam, Starship Foundation and WWF NZ of just over $4,000. “It’s great to see our idea producing a real tangible outcome for our partner charities. That’s why our users are doing this after all,” says Mr Hillier.
The company’s efforts have been widely acknowledged by the industry since their launch. Last year Donate Your Desktop won the Best Online Fundraising Initiative in the NetGuide Web Awards 2012. The company was also a finalist in the Best New Launch, Relaunch or Innovation category.
Donate Your Desktop also gained prestigious selection as a Top 15 Digital Design by Will McGinness on Luerzer’s Archive, an international magazine and website that catalogues advertising for print, television, product packaging, commercial illustration and other subject areas.
Donate Your Desktop is extremely proud to welcome Arthritis NZ, Diabetes NZ, Amnesty International Aoteroa and Foundation for Youth Development (FYD). They join Oxfam NZ, the NZ Breast Cancer Foundation, WWF NZ, Starship Foundation, Duffy Books in Homes, Coastguard NZ, Auckland City Mission and Make-a-Wish NZ as charities you can support at no cost to yourself by simply donating your desktop background!
The next 2 of the 6 remaining partner charities joined today. New users will find their pages on the homepage and selectable from the application.
From today, our users can choose from 2 new charities – Duffy Books in Homes and Coastguard New Zealand. Over the next few weeks we will be introducing 6 more. Watch this space!
Woohoo! Donate Your Desktop won the Best Online Fundraising Initiative in the NetGuide Web Awards 2012. We were also a finalist in the Best New Launch, Relaunch or Innovation category. http://techday.com/netguide/news/2012-web-awards-full-results/126030/
Donate Your Desktop was selected by Will McGinness, Executive Creative Director at Venables, Bell & Partners as a Top 15 Digital Design on Luerzer’s Archive, an international advertising magazine and website – http://old.luerzersarchive.net/digital-websites.asp. “I like the simplicity of this project and the fact that it requires zero effort to do something good for the world. All you have to do is renew your desktop wallpaper with a design sponsored by an advertiser. In exchange for your space, they’ll donate 75% of the advertising revenue to your chosen charity.”
Congratulations to Alyssia Hargest, the winner of our HP Beats Audio package! Alyssia will pick up an HP Envy 14 Beats™ Audio edition laptop and a pair of Beats™ by Dr. Dre Solo headphones. Thanks to all our wonderful supporters who have donated their desktops!
Donate Your Desktop reached 3000 users today! Not too bad for our first five months of operation!!!
Donate Your Desktop launched a competition today, kindly sponsored by HP. Everyone who downloads and installs the DYD application – including existing users – is in to win an HP Envy 14 Beats™ Audio edition laptop and a pair of Beats™ by Dr. Dre Solo headphones. Users can also share the competition using a unique URL generated on the competition sharing page. We will give you an extra entry for each new user that signs up using your shared link.
U live – a TVNZ youth focused show on Freeview 6 – invited Dave and Steve in to talk about Donate Your Desktop – http://tvnz.co.nz/u-live/extra-donate-your-desktop-video-4950757
Donate Your Desktop featured on Springwise this week. Springwise is an international website dedicated to entrepreneurial ideas – http://www.springwise.com/non-profit_social_cause/ad-sponsored-desktop-backgrounds-consumers-fundraise-charity/
Adrien Taylor approached us about being part of a piece on ‘slacktivism’ – the name coined for people passively supporting charities through online means. Donate Your Desktop was included as an interesting take on slacktivism because unlike most usual examples, DYD actually produces tangible outcomes for the charities (i.e. the donations we make). In many ways, Donate Your Desktop represents the best aspect of slacktivism – its reach – by harnessing the power of social media and online presence. Watch it here: http://www.3news.co.nz/Slacktivism---is-it-so-bad/tabid/309/articleID/252721/Default.aspx
Donate Your Desktop was named app of the week by Idealog. The article is by Elise Sterback, and is one of our favourites! "In one swoop, DYD has made everyone happy – users get fresh, designer wallpapers, advertisers have yet another (and even more personal) outlet, charities have a new and uncontested income stream, and DYD has (what appears to be) a sustainable model for growing its business."
Kiwi start-up company Donate Your Desktop has gained over one thousand users since its launch in early April. Comparatively, American-based Social Networking site Pinterest took nine months to reach 10,000 users.
The charity-focused company has also had welcome support from local companies, forming relationships with many including Huffer, George FM, Sky TV and Hewlett Packard.
The unique nature of the application is something resonating with advertisers: “We are constantly looking for advertising mediums that have a point of difference in which to engage our audience. Donate your Desktop provides a platform that is not only innovative, but allows us to connect to our customers in a more targeted and engaging way” says Hewlett Packard Marketing Manager, Jessica Rangi.
There has been an overwhelmingly positive response from its users and a consistent expression regarding the excitement of a refreshed desktop every day. “Thanks for making my desktop pretty everyday…all the designs have been beautifully designed…and the fact that money is being donated is awesome” writes one user.
Director David Hillier says there is a huge amount of scope to develop the application but that the number of early adopters is hugely encouraging. “Of course we would like to see more users of the application because the money donated to charity depends on the impressions made but we are confident that this is something more and more New Zealanders will embrace each day”.
A short promotional video is available on vimeo, which instructs users how to download the application and how the whole process works.
An excellent article about Donate Your Desktop in the NZ Herald. Great to see our PR ramping up!
This is our biggest piece of PR to date! Donate Your Desktop received an article on the unofficial Apple blog resulting in a spike of international attention – http://www.tuaw.com/2012/06/01/donate-your-kiwi-only-desktop-to-charity/
Today we reached another milestone – 1000 wonderful supporters. Thanks for helping to change the world, one desktop at a time!
We just published our promo video for Donate Your Desktop – https://vimeo.com/41071578 – A huge thank you to Vertigo Motion Design for creating the amazing video and Ben Baker for his excellent voice-over.
The lovely girls from Gather and Hunt put out a fantatsic article about Donate Your Desktop – have a read at: http://gatherandhunt.co.nz/Stories/donate-your-desktop
Donate Your Desktop launched on 11th April 2012 to a warm reception from early adopters. In its first week, the website had 4000 unique hits and 500 new users. Twitter comments included “Another awesome Kiwi idea”, “donate your desktop to a special charity, and receive a stunning desktop background every day” and “let’s get #donateyourdesktop trending!”
The idea has received a lot of positive feedback for both the ingenuity of the concept, and the quality of the advertising. “I think a lot of people were expecting the advertising to be ugly promotions, but in fact it’s the opposite. Our early advertisers have set a high standard which we intend to keep” says director, David Hillier.
Many users are curious as to how the money being retained by the company is being used. In response, director Stephen Hillier says “We donate 75% of our advertising revenue, and the remaining 25% is reinvested in the company to cover business expenses, to further develop the project, and create awareness of the cause. We also have a vision to grow Donate Your Desktop overseas and will use this money to fund that growth.” However for now Donate Your Desktop is only available in New Zealand. The model is regional by nature; local companies advertising to local residents supporting local charities. Overseas users are able to sign up to an email list to register interest in joining.
Donate Your Desktop have indicated that there is a huge amount of scope to develop the application. “We would really like to increase the interactivity within the application. Part of this would be allowing users to form groups which can then work towards tangible goals established by each charity. Donating your desktop will be a much more rewarding experience if you feel you are achieving something real and teaming up with friends, family and colleagues.”
Dave and Steve were invited in to have a quick chat about Donate Your Desktop with Nick D on his breakfast show. On the same day, we ran a George FM desktop.
David Hillier spoke about Donate Your Desktop to Susan Wood on the Mike Hosking Breakfast show.
A team of four young Kiwi entrepreneurs are launching a ground-breaking charitable fundraising project that doesn’t require its donors to give a cent of their own money. The project is called ‘Donate Your Desktop’ and it goes live today.
Donate Your Desktop is a unique concept that has never been done before in New Zealand or abroad. Users simply install an application onto their computer that updates their desktop background each day with a fresh wallpaper sponsored by an advertiser.
In turn, 75% of the fees paid to advertise in this space is donated to charity. Any New Zealander with a computer can therefore make a small donation at no cost to themselves each day by having an attractive full-screen advertisement as their wallpaper for a day.
They have partnered with four prominent charities – the Starship Foundation, Oxfam New Zealand, The New Zealand Breast Cancer Foundation and WWF New Zealand.
The two directors of the business, brothers David and Stephen Hillier, say it is their goal to reach 100,000 users in the New Zealand market. They claim that if they achieve an audience size of 100,000 users that Donate Your Desktop will generate over $1 million dollars for its partner charities each year.
Stephen and his team worked outside their normal work hours to develop the project, “It is a awesome concept, Donate Your Desktop is the perfect way to redirect money spent on advertising towards a charitable cause, and allows people who might not usually be able to donate to make a difference”, he says.
“We developed the application with the user experience in mind – the application does not interfere with normal computer use, and we endeavour to provide visually attractive desktops promoting brands you want to see.”
The website is already a hit on social media, especially as users can use Facebook to join up and share the desktops with their friends. Today’s desktop is promoting Hewlett Packard. To donate your desktop you can visit www.donateyourdesktop.co.nz